Objective:

• Amplify the message that we are listening to men and their needs.

• Build brand awareness & engagement across Instagram, Facebook, and YouTube.

• Convert engaged users into transactions.

Key Insights:

• 38% of users who watched the first 3 seconds stayed for at least 10 seconds.

• The 45-50 age group had a 20% higher view rate than the 25-34 age group.

Impact:
The WeCareForMen campaign successfully positioned ForMen as a brand that listens and cares, driving high engagement, website visits, and strong 8.17% conversion.